RE-BRANDING

BRANDING : LOGO DESIGN PROCESS

The re-branding of Q Jelly's logo started by using a bright colour palette of mostly purple, pink and yellow hues. The typeface was modified to incorporate the jelly texture to illustrate the main product,Jelly! 

The logo ideation was then developed into mixture of warm and cool colour palette of blue and yellow. The jelly texture was enhanced into 3 dimension logotypes.  The bite mark on the logo represents the tastiness and also the edibility of the jelly cakes.

THE FINAL LOGO

This final logotype has jelly texture on a rigid 3D form. This is simply to portray the message statement of the brand where Q Jelly promises to make any shapes of cakes from jellies according to each customers' preferences. Nothing is Impossible with Q Jelly.