Research and Precedent Studies
Idea Development and Sketches
Advertising Message:
There are no kids in town who doesnt like fun fairs! Q Jelly's Fun Fair fulfils every kid's dream of colorful and vibrant childhood. The amazing color compositions and fruity designs makes then feel excited at the interesting environment.
Media Strategy:
A fun fair themed exhibition will target young primary kids, 7-10 years old, to trigger their vibrant and dynamic imagination power and also the urge to try jellies. This strategy includes amazing color composition and fruity designs to attract their attention. Some structures of the fair will be built with jelly itself to increase the kids' excitement and also to express the brands' speciality of preparing custom made design cakes. Exciting activities will be also included to earn their loyalty towards the brand. Support will be the creation of brand personality: Fun Fair with Jelly.
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Exhibition Profiles (Major FYP - 3D)
Below are the exhibition profiling for the exhibition and the mini event sections :
Exhibition Profiles (Major FYP - 3D)
Artist Impression (FYP Major-3D)
Promotional Collaterals and Designs
Presentation Board
Finally, below are the final rendered views of my Q Jelly Bakery's Shop exhibition :)
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The design of the structure is different from the one proposed in the boards above. I found that design was a bit less fun compared to this one. This design was inspired from the fun fair carousel. The shape of this structure was inspired from the carousel itself. The stripes and the colour composition was chosen to bring back the fun fair feelings to the kids and also to their parents. The 3D jelly-like top roof with some fruits inside was actually designed to give the custom made jelly cakes ideas to the target audiences and markets.
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